Consumer Insights from YaSabe.com: Looking for Clothing?
With summer fast approaching searches for clothing (ropa in Spanish) have been on the rise and are now amongst the top 5 searches in YaSabe. Users end up finding clothing stores for a variety of purposes and needs. Below are some highlights of terms and trends used to find clothing stores during the month of May.
Gender & Age
Users search by gender and age to find the right clothes and stores – for example “casual clothes for women” (ropa casual para dama) or “baby clothes” (ropa para infantes). Here’s a list of such terms found:
- bebe (babies)
- chicas (girls)
- chicos (boys)
- dama (ladies)
- hombre (men)
- infantes (infants)
- jovenes (youth)
- mujer (women)
- niños (kids)
Stores and Brands
We also noticed that users searched for clothing items based on certain stores and brand names – for example “Lord & Taylor department stores” (lord & taylor tienda por departamentos), “Anne Taylor clothing” (anne taylor ropa), “Ross department stores” (tiendas ross en miami florida), “Aldo shoes, handbags, and accessories” (aldo houston zapatos bolsos y accesorios) and “Tommy Hilfiger purses” (bolsa tommy hilfiger miami). We’ve also compiled a list of other stores that were searched for this past month.
Clothing Items
A majority of the searches were done using certain clothing items – for example “dress stores in Coral Gables” (tiendas de vestidos en coral gables), “cowboy clothing in Nashville, TN” (ropa vaquera en nashville tn), and “basketball t-shirts for sale in San Antonio, TX” (t shirt de basketball de equipo de san antonio texas a la venta). Here are additional items that were searched for:
And finally, we also notices that certain searches were done in a bilingual manner, where Spanish and English were mixed:
- custom made ropa (custom made clothing)
- camisas big and tall (big and tall shirts)
- jeans colombianos (colombian jeans)
And we also saw searches conducted in English but with an intent to find Spanish/Latin culture clothing:
- colombian apparel
- colombian jeans
- honduras clothing
- latin clothing
- mexican clothing store